Stop guessing.
Start ranking.
Start ranking.
RiddlerWrite maps your entire content strategy, writes SEO-perfect briefs, guides your writing in real time, and tracks what's actually ranking on Google.
No more random content
Most brands write whatever feels right. Google ignores isolated posts. You need a connected topic umbrella — pillar + clusters — that signals authority.
→ Cluster Map builds your entire strategy in 30 seconds
Never stare at a blank page
Every post needs a keyword plan, heading structure, meta data, and word count before you write a single line. Without it, your content won't rank.
→ Brief Generator creates a complete SEO brief instantly
Write with SEO guardrails
Writers focus on the story. SEO gets forgotten. Keyword density dips. Headings go off-plan. Internal links get skipped. Rankings suffer silently.
→ SEO Editor tracks everything as you type
Know what's actually ranking
Publishing without tracking is flying blind. You need to know which posts are on page 1, which are stuck on page 2, and which need urgent fixes.
→ Rank Tracker shows real GSC data weekly
Find the keywords you're missing
Your competitors are ranking for searches you don't even know about. Gaps in your cluster mean missed traffic, missed leads, missed revenue.
→ Gap Finder reveals exactly what to write next
The loop that compounds
SEO isn't a one-time task. Posts that ranked last month need refreshing. Clusters that worked become templates. The app learns from your wins.
→ Weekly insights keep your strategy improving
Quick actions
Cluster Map
Type a topic — AI builds your complete content umbrella: 1 pillar page + supporting cluster posts, each with keyword intelligence.
Build a new cluster
Brief Generator
Turn a keyword into a complete SEO brief: headings, word count, keyword plan, meta data, and internal linking strategy.
Generate a brief
SEO Editor
Write your blog post here. Live keyword tracking, heading compliance, and AI suggestions update as you type.
SEO score
0
/ 100
Checklist
Add target keyword above
Keyword density
0%
Target: 1.0% – 2.5%
Structure
Write to see structure
Rank Tracker
Track which posts are ranking on Google, spot drops early, and get AI-powered fix suggestions.
📊
Connect Google Search Console first
Rank Tracker pulls real ranking data directly from your Google account — which keywords you're appearing for, your position, clicks, and weekly movement. It's free and takes 2 minutes to connect.
How to connect:
1. Click Connect below → Google login opens
2. Select the Google account that owns your website
3. Allow "Read Search Console data" — we never write to your account
4. Your ranking data appears here within minutes
Gap Finder
Discover keywords your competitors rank for that you're missing. Find the exact posts you need to write next.
Find content gaps
How to use RiddlerWrite
Your complete guide — from zero to ranking on Google in 5 steps.
The core idea — before you start
Google rewards websites that are topical authorities — sites that cover one subject deeply from every angle. A single blog post rarely ranks. But a connected web of posts on the same topic? That ranks. RiddlerWrite builds that web for you, post by post.
1
Build your Cluster Map
Go to Cluster Map and type your main topic — e.g. "protein powder for women" or "home loan India". The AI builds your full content plan:
★ 1 Pillar page — the big, broad article that covers the whole topic (2,000+ words). Write this first. It becomes the "hub" that all other posts link back to.
◎ 6 Cluster posts — smaller articles, each going deep on one part of the topic. E.g. "best protein powder for weight loss women", "whey vs plant protein for women", "how much protein do women need daily".
→ Each card shows estimated search volume, keyword difficulty (Low/Medium/High), and search intent.
✦ What to do with it: Use the cluster map as your content calendar. Write posts in order — pillar first, then one cluster post every 1–2 weeks.
2
Generate a Brief for each post
Click any card in the Cluster Map → it auto-opens Brief Generator with the keyword pre-filled. The brief gives you:
• H1 title — the exact headline to use
• Heading structure — every H2 and H3 with notes on what to cover
• Primary + secondary keywords — exact words to use naturally in the post
• Meta title + description — what shows up in Google search results
• Word count target — how long the post should be
• Internal links — which other posts to link to
• Competitor angle — how to make your post stand out
✦ Think of the brief as your writing assignment sheet. Follow it and your post is already 70% optimised before you write word one.
3
Write in the SEO Editor
Click "Open in editor" from the brief → start writing. The right panel tracks everything in real time:
• SEO score /100 — your live optimisation score. Aim for 70+.
• Keyword density — how often your target keyword appears. 1–2.5% is ideal. Too low and Google misses it. Too high and it looks spammy.
• Checklist — keyword in H1? Enough H2s? Word count ok? Each turns green as you fix it.
• Structure view — live outline of your headings so you don't go off-plan.
• AI suggestions — hit the button after drafting and Claude gives 3–5 specific things to fix.
✦ Write freely first, then look at the SEO panel. Don't optimise as you go — it kills your writing flow. Write, then fix.
4
Track your rankings
After posts go live, Rank Tracker shows you what Google is doing with them. In production this connects to your Google Search Console — Google's own free tool that shows your real ranking data.
• Position — where you rank on Google for each keyword. Position 1–10 = page 1. Position 11–20 = page 2.
• Clicks & impressions — how many people see your post vs actually click it.
• Change — did you go up or down since last week?
• AI analysis — hit the button and Claude tells you exactly what to fix, what to push, and what to write next.
✦ Rankings take 4–12 weeks to show up. Don't panic early. Check once a week, not every day.
5
Find what you're missing with Gap Finder
Once you've written a few posts, Gap Finder scans your topic and finds high-opportunity keywords you haven't covered yet — keywords your competitors are ranking for that you're completely missing.
→ Enter your niche + list your existing posts
→ AI finds 6 content gaps, ranked by priority
→ Each gap shows why it matters and how hard it is to rank
→ Click any gap to instantly generate a brief and start writing
✦ Use Gap Finder once a month to plan next month's content. It keeps your strategy sharp and competitive.
Recommended publishing order
1.Pillar page first — the big comprehensive guide. This is the hub everything else links to.
2.Low difficulty clusters next — win quick rankings, build domain confidence.
3.Medium difficulty clusters — your core traffic drivers.
4.High difficulty clusters last — by then your site has authority and can compete.
Settings
Manage your websites, plan, integrations, and account.
Add multiple websites — each gets its own clusters, briefs, and rank data.
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Admin Dashboard
Protected area. Enter your admin password to continue.
Content Calendar
Your publishing schedule — automatically built from your cluster maps. One post per week, pillar first.
How this works
Every cluster map you build automatically adds posts to this calendar. Pillar page always goes first — then cluster posts ordered by difficulty (easiest first). Follow this order and Google will start ranking your cluster within 8-12 weeks.
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Saved work
All your clusters and briefs — saved automatically to your account.
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